Why did the campaign “Don’t Be An Asterisk” change its name?

The anti-steroid campaign “Don’t Be An Asterisk” was established to educate people about administration of steroids, about risks related to performance-enhancing substances within and outsides sports in order to promote stopping using these preparations.
But this campaign was in negligence during certain period of time. The United States Olympic Committee (USOC) and Ad Council make the decision to restart activities of this campaign. It was decided to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” that has been uncharged for over 2 years. This site promotes the visitors to enter another new page which is on Facebook. Thus, they may play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the campaign.
The initial website DontBeAnAsterisk.com has an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive players don’t avoid the asterisks, they become much more muscular.
Although the game has been established to create the perception among children that steroids are dangerous, the results are turned to be opposite. Children find it funny to fail avoiding asterisks and to observe how muscles of the interactive soccer players become dramatically increased. However the game is still available on the website, it is unlikely that it can convince kids that steroids must not be taken.
The principal purpose of this anti-steroid campaign is to convince children that a consumer of steroids isn’t a fair person; he\she is “fake”, a “joke” and a “poser”.